Daily or lifetime?”, Amount Spent – “How much have I spent so far?”, Schedule – “How long will this ad set be running?”, Results – “How many actions has this ad received?”, Reach – “How many people have seen this ad?”, Cost – “How much am I paying, on average, for each action?” (Might also be known as, cost per click), Amount spent – “How much have I spent total so far on this ad?”, Relevance score – A rating of 1 to 10 for how well the audience is responding to the ad, Go to ad creation and then select Clicks to Website, Enter the URL of the website you want to create an ad for and then click Continue, Fill in the details of your ad and then click Place Order, Include persuasive or interesting imagery/video, Use taglines and hooks to draw your potential customers in (i.e., “Make This a Year to Remember”), create Buyer Personas and a specific call to action for each of them, choose an image that stands out, but also represents your brand, include Social Proof in your Ad, numbers can work very very well, use Custom Audiences, it’s one of the most effective tools as of now, use too small or a poorly designed image (use a minimum pics’ width of 1024px), mix different countries in an AdSet (best is to target one country per AdSet), Be aware that the elements above can impact significantly your campaign, so taking some time to understand and fine-tune them is an investment that will pay off in spades. 26 Facebook Advertising Examples. A popup will appear with three different ways to create your audience: Customer List, Website Traffic, or App Activity. We teamed up with the folks at HubSpot to bring you a complete marketer’s guide on Facebook Lead Ads! From the right-hand panel of the Ad Editor, you can preview your ad and select which locations you want it to appear. I love love love the fact that this book is printed on demand and will be updated as facebook changes, so that the information is always current, no matter when you purchase the book!! The Complete Guide to Facebook Advertising covers such topics as: - How to set up your Business Manager, Facebook and Instagram accounts. $7 SMMA COURSE http://bit.ly/7SMMA Learning how to create Facebook Messenger ads could put you a step ahead of the competition. Who is this for? In this guide, you’ll get access to 26 different ecommerce Facebook Advertising examples across verticals. ( You can advertise any app that you’ve registered. Additionally, he provides free resources and tips on how to create the perfect Facebook ad. You can also ad custom URL tags and conversion pixel tracking. You can click on any individual campaign, ad set, or ad to see just the stats for that particular look. There’s always just the one image per ad. You could try targeted offers, product recommendations, or reminders to complete a purchase. For choosing images, Facebook offers these guidelines: This last guideline is an interesting one! For choosing a single image or video, you’ll see the same image options that you had for the “Promote your Page” ad: single image, slideshow, or video. I love this post from Kane about his learnings with Facebook Ads. Lessons. I’ve been using Facebook Ads for years and felt that this book just reiterated things I already knew. 1. This a lesson taught in Facebook Advertising 101, but it’s also one you must remember when running video ads. After you click to create a new ad and choose “Boost your posts,” the next steps are: At the next step, you can set your audience and budget. Thanks so much for taking the time to look through this guide. Similar to the previous ad types, with the “Send people to your website” ad, you can choose to show it in the News Feed on desktop and/or mobile and in the right column on desktop. This can be an existing custom audience, traffic from a tracking pixel, or the fans from a Page. Facebook adds a grid overlay to the image, and you can click any box that includes text. The good news is that promoting your business on Facebook is incredibly easy and you can get started in just a few minutes. Here’s the full list: After you click to create a new ad and choose “Increase engagement,” the next steps are: After setting audience and budget, you can build the ad’s creative elements. As Jon Loomer reported: The 20% guideline was put in place for a very good reason: Facebook is mindful of the aesthetic of having ads appear on its network and wants to ensure the highest quality and best experience possible for its users. The open-ended question can be whatever you’d like. Thanks for the helpful tutorial. Building the ad will be the same as it is for most other campaigns. Lo leí, es bueno, pero hay mejores. You can also track conversions. I mean it. Chat with you there! To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. (Jump to the section in this post about audience and budget.). In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook. Additionally, he provides free resources and tips on how to create the perfect Facebook ad. Facebook ads can be an incredible way to reach your target audience. To further narrow the audience, you can add a segment that all potential audience members need to meet. He walks you through step-by-step guides filled with illustrations and easy-to-understand explanations. - How to create your ad campaigns on Ads Manager- How to create different ad formats such as Instant Experience and Dynamic Product Ads- How to create marketing funnels, the hight target audience and successful ad creatives. It’s simple enough for even the most social media challenged to start with, and detailed enough for an expert to learn from (Note- I’m Facebook Blueprint Certified, thought I was an “expert” and this book paid for itself in spades from what it taught me). You can add as many locations as you’d like by repeating the steps above. Otherwise, you can choose to start and end the ad on a specific day. Design your ad using various formats, placements and objectives to meet your business goals. Like other ad types, you can create up to six ads to test by uploading multiple images. There aren’t really any customization options here, other than adding URL tags and conversion pixels. The ad’s audience will default to a segment near the location of your event. She goes on to recap some of her top takeaways for successful Facebook ads. The call-to-action button on the desktop News Feed is “Interested.”. Lessons. Der Inhalt ist im Prinzip nichts anderes als die Hilfetexte die man auch direkt auf Facebook findet. Give the form a name and choose the primary language. The Complete Guide to Facebook Advertising. There is also a comprehensive glossary in the back of the book and plenty of other resources to help you navigate your way through this field. 2. This book is always current, as it is updated regularly as Facebook changes!! Seriously, thank you for breaking it down for us! No me lo he acabado aún, pero de moemnto muy bueno. 3. Really fast-paced and informative.