It aims to identify Coca-Cola’s strengths and weaknesses. (2018). Some recommendations are explained as follows: Early last year, Coca-Cola set an ambitious goal for itself: Collect and recycle the equivalent of every bottle or can it sells by 2030. Beverages bearing trademarks owned by or licensed to us account for 1.9 billion of the approximately 60 billion beverage servings of all types consumed worldwide every day. Save my name, email, and website in this browser for the next time I comment. No other business in the beverage industry owns as many billion-dollar brands as The Coca-Cola Company. The company can also use its size to affect the competition by underpricing some of its items, acquiring the smaller competitors or saturating the market with many of its own products. Coca-Cola at A Glance: Infographic. Coca Cola Strength. Your information is safe and will never be shared. COCA COLA SWOT ANALYSIS (2016) with infographics [READ THE LATEST Coca Cola SWOT 2020] Coca Cola SWOT (Introduction) – Coca Cola (NYSE:KO), the beverage giant is a global brand with a strong brand image. Global savory snack market ripe for growth. Available at: https://www.thespiritsbusiness, Business Wire (2017). Coca Cola was founded in Atlanta, Georgia in 1886, becoming a globally recognised brand with distinctive products and packaging. Our goal is to use our Company’s assets — our brands, financial strength, unrivaled distribution system, global reach, and the talent and strong commitment of our management and associates — to become more competitive and to accelerate growth in a manner that creates value for our shareowners.”[1]. Then, it will discuss the opportunities Coca-Cola can maximize to improve its top line and bottom line. SWOT analysis of Coca-Cola This detailed SWOT analysis of Coca-Cola aims to provide the readers with a comprehensive insight into Coca-Cola. Its a type of analysis which is used to gain competitive advantages. Due to its size, The Coca-Cola Company can exercise its market power over suppliers by requiring lower prices from them. Based on the above SWOT analysis of Coca-Cola, we can conclude that Coca-Cola has a definitive market position in the soda industry. Figure: SWOT analysis of Coca-Cola … Our experts providing Coca-Cola Company SWOT and PESTLE analysis help have discussed the important terms of … The Coca-Cola Company is the largest non-alcoholic beverage company in the world. It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Coca-Cola is facing in its current business environment. Being large and having dominant market share has a few advantages over competitors: Economies of scale. Uber: Mission Statement | Cultural Norms | Principles | Philosophy (2020), Amazon: Mission | Leadership Principles | Philosophy (2020), Nordstrom: Mission | Vision | Core Values (2020), Publix Super Markets: Mission | Values | Philosophy (2020), Nike: Mission | Vision | Purpose | Core Values (2020). Share your thoughts and experiences in the comments section below. Press Release: The U.S. Coca-Cola company is one of the leading beverage manufacturers in the world. A SWOT analysis evaluates the inner strengths and weaknesses and identifies potential opportunities and threats. Dominant market share in the beverage industry. is a platform for academics to share research papers. Available at:, Beverage Industry (2018). It serves 1.9 billion or 3.2% of the total 60 billion beverage servings of all types consumed worldwide every day. We believe our success depends on our ability to connect with consumers by providing them with a wide variety of choices to meet their desires, needs and lifestyle choices. What Is the Soda Tax and Which Cities Have One? Company: The Coca-Cola Company CEO: James Quincey Year founded: 1886 Headquarter: Atlanta, USA Number of Employees (Dec 2019): 86,200 Public or Private: Public Ticker Symbol: KO Market Cap (Oct 2020): $218.25 Billion Annual Revenue (Dec 2019): $37.27 Billion Profit |Net income (Dec 2019): $8.92 Billion, Products & Services: Coca-Cola | Diet Coke | Coke Zero | Ciel | Dasani | Del Valle | Fanta | Fair life | Georgia | Gold Peak Tea | Honest Tea | Mello Yello | Minute Maid | Odwalla | Powerade | Simply Beverages | Glaceau Smartwater | Sprite | Suge | Glaceau vitamin water | Zico Competitors: Pepsi | Dr Pepper Snapple | Mountain Dew | Gatorade | Nestle | Redbull | Parle. (2018). Wide audience reach. The Coca-Cola Company (2018). Available at: Accessed June 10, 2018, The Coca-Cola Company (2018). Join our newsletter today to get updates on the latest posts! What does a diversified portfolio provide for the company? It is a. The SWOT analysis of Coca-Cola mentioned in this article has highlighted the main strengths of the brand that comes up from its strong brand identity, extended global reach, huge brand value, dominant market share, and acquisitions. The Coca Cola Company seeks to produce, mix and process, compound clarify, distill, bottle, and prepare non-alcoholic beverages. Coca-Cola Funds Scientists Who Shift Blame for Obesity Away From Bad Diets. SWOT analysis of coca cola. Energy Drink Market SWOT Analysis by Key Players PepsiCo, Coca Cola, Red Bull, Dabur India Ltd A latest survey on Global Energy Drink Market is conducted to provide hidden gems performance analysis. Deliveroo Business Model | How Does Deliveroo Make Money? The company offers beverages for every taste in 7 beverage categories: Figure 2. Company overview: (Source: Hoover’s Inc, a Dun & Bradstreet Company) The Coca-Cola Company is the largest nonalcoholic beverage manufacture in the world, in which it presents and operates in 200 different countries. Coke and McDonald’s, Growing Together Since 1955. Here's how it plans to deliver. For more information on how to do a SWOT analysis please refer to our article. Available at:, Dr Pepper Snapple Group (2018). A SWOT Analysis for Coca-Cola Possible SWOT Analysis Ideas for the Coca-Cola Company Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. Coca-Cola was established in 1886 in Atlanta by John Pemberton. Its flagship product was launched in the 1800s and the company has expanded successfully internationally and has developed a very broad range of beverage products. (MENAFN - GetNews) A latest survey on Global Energy Drink Market is conducted to provide hidden gems performance analysis. The market leader in the soft drinks industry, Coca-Cola is one of the most renowned brands across the world. Create your own Coco Cola SWOT diagram by editing this using our online tools.--You can edit this template and create your own diagram. Best Global Brands 2015. Some recommendations are explained as follows: Stepping into the food market – Coca-Cola needs to introduce new products in snacks and food segments. COCA COLA Logo SWOT stands for strength, weakness, opportunities, and threats. Coca cola is the most recognized brand in the globe; Coca cola has the biggest shares in the beverage market (over 45 %). Available at:, Forbes (2018). In Coca Cola SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Leading brands of tequila in the United States in 2016, based on volume sales (in 1,000 9 liter cases). Copyright © 2020 Business Strategy Hub.

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